TW Consulting-About Us

About Us

Our Story

Company Principles

Honesty & Integrity
Client & Partner Focus
Dedicated Work Ethic
Balance
Speed to Market

Our Philosophy

Our Cost

TW Consuliting means "The Wa" or The Harmony of Things. We strive to bring harmony to product launches in Japan. TW Principals have launched hundreds of products in Japan and also from Japan in markets around the world. This experience has granted us some unusual perspectives on what makes for a successful product. We found that there was a disconnect between the two cultures where successful products in the US weren’t always successful in Japan and vice et versa. This cultural divide was a problem with understanding the needs of each market. We launched TW Consulting with the promise of bridging this cultural divide and bringing to the Japanese market great products from the US and Europe.

TW Consulting serves a select number of clients per year and focuses our energies on these select clients. We believe in doing a few things very well vs stretching ourselves to thin and executing poorly. We work with you and your teams to localize content into the Japanese market including web, social media, packaging and product design. We are your partner for success in the Japanese market.

TW Consulting has a flexible approach to your needs for Japan market entry. We typically request a monthly retainer and after your products are launched we take a commission on the sales depending on the size of the business against which a portion of the monthly retainer is then credited.

Eric has lived and worked in Japan for 11+ years. First with Nestle in the pet food arena, then with A. T. Cross in the quality writing instrument category and finally with Mattel and Yvolution in the toy and juvenile categories. In his time in Japan, Eric has restructured and turned around three subsidiaries of US consumer products companies. This included laying off and hiring entire new management teams, changing distribution strategies and models, and building upon worldwide core competencies in each assignment. With Yvolution he started their subsidiary from scratch and recruited and hired the local country manager to lead the business after developing and setting the overall business strategy and direction. Eric speaks Japanese and has been the only foreigner in all of his operations in Japan which has led to a deep understanding of the Japanese business practices and methods. He has extensive experience in pet, toys, luxury goods, and food categories and with department store, mass merchant, category killers (like TRU), home centers, bicycle and sporting goods retail channels in Japan. He has an MBA from the University of Chicago Booth School and a BA from Claremont McKenna College.

Eric Weber, Principal

Taka has over 35 years of experience in the Japanese Toy industry. At ToysRUS Japan, a major toy retailer in Japan, he was the buyer for Girls Toys and was the first starting buyer in 1991. He had responsibility for merchandise division and grew the business from the 1 store to 140 stores. He has 23 years of experience as a Product Purchasing Director and Product Development Director. His sourcing knowledge of Asian countries is extremely well developed and has earned the trust of Asian manufacturers across the region. In 2011, he received the President's Award for greatly improving the company's profit and for his work with Disney.

After leaving ToysRUs Japan in 2014, he joined Yvolution Japan, an Irish manufacturer, in support of his partner Eric Weber. In 2017, Yvolution Japan won the Top Company Sales Award after expanding sales channels to Asia's largest retail chains: Aeon and Costco Japan. In the same year, Yvolution received the Irish Commerce Department Award for recognition of success by the Irish Government. After graduating from Tokai University, He studied Business English at Kanda University of International Studies.